Project
The main goal of AdMiRe is to develop, validate and demonstrate innovation solutions, based on Mixed Reality (MR) technology,
which will allow for TV audiences a step change in interactivity, and bring for content creators a radical improvement in talent immersion and interaction with computer generated elements.AdMiRe is focused on sectors where the lead industry partners in the consortium are key players, thus guaranteeing the impact of the innovation and the take up of the technology.
At present, TV audiences can interact with the shows they are watching only through social media or HBBTV. Comments, video and audio from the audience may be incorporated into TV program formats, but this is done in such a way that viewer engagement is quite limited and there is not much potential for innovation. AdMiRe will radically change this by producing solutions that will allow viewers at home to be incorporated into the live TV program they are watching and to interact with people in the TV studio. The key innovation here is to use a regular mobile phone to capture the viewer, extract him/her from the background and finally composite the viewer into the studio footage as an MR object.
AdMiRe addresses all open challenges by having the following general objectives:
- Producing and demonstrating the potential products, tools and services that will allow TV viewers at home to send their video image to be inserted live into a TV program, appearing as if they were physically present in the studio, and using for this purpose regular mobile phone cameras.
- Producing and demonstrating the potential products, tools and services that will allow actors and other talent to seamlessly interact with computer generated imagery, demonstrating it for the use case of very large scale live performances.
- Piloting and large-scale validation of potential products allowing to composite image elements that come from different sources, ensuring that the appearance of all elements is consistent in terms of colour, contrast, scene geometry and lighting.
- Validating all solutions with rigorous Quality of Experience (QoE) assessment, measurements and evaluations
- Designing and implementing dissemination and exploitation strategies.
