{"id":12268,"date":"2020-09-11T07:22:01","date_gmt":"2020-09-11T07:22:01","guid":{"rendered":"http:\/\/www.admire3d.eu\/?page_id=12268"},"modified":"2020-10-05T15:01:29","modified_gmt":"2020-10-05T15:01:29","slug":"project","status":"publish","type":"page","link":"https:\/\/admire3d.brainstorm3d.com\/project\/","title":{"rendered":"Project"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:31px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"title-heading-left\" style=\"margin:0;\">Project<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>The main goal of AdMiRe is to develop, validate and demonstrate innovation solutions, based on Mixed Reality (MR) technology,<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"819\" height=\"1024\" title=\"0 Backdrop_London_2\" src=\"http:\/\/www.admire3d.eu\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2-819x1024.jpeg\" class=\"img-responsive wp-image-12443\" srcset=\"https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2-200x250.jpeg 200w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2-400x500.jpeg 400w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2-600x750.jpeg 600w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2-800x1000.jpeg 800w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/0-Backdrop_London_2.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>which will allow for TV audiences a step change in interactivity, and bring for content creators a radical improvement in talent immersion and interaction with computer generated elements.<strong>AdMiRe<\/strong> is focused on sectors where the lead industry partners in the consortium are key players, thus guaranteeing the impact of the innovation and the take up of the technology.<\/p>\n<p>At present, TV audiences can interact with the shows they are watching only through social media or HBBTV. Comments, video and audio from the audience may be incorporated into TV program formats, but this is done in such a way that viewer engagement is quite limited and there is not much potential for innovation. <strong>AdMiRe<\/strong> will radically change this by producing solutions that will allow viewers at home to be incorporated into the live TV program they are watching and to interact with people in the TV studio. The key innovation here is to use a regular mobile phone to capture the viewer, extract him\/her from the background and finally composite the viewer into the studio footage as an MR object.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><strong>AdMiRe<\/strong> addresses all open challenges by having the following general objectives:<\/p>\n<ul>\n<li>Producing and demonstrating the potential products, tools and services that will allow TV viewers at home to send their video image to be inserted live into a TV program, appearing as if they were physically present in the studio, and using for this purpose regular mobile phone cameras.<\/li>\n<li>Producing and demonstrating the potential products, tools and services that will allow actors and other talent to seamlessly interact with computer generated imagery, demonstrating it for the use case of very large scale live performances.<\/li>\n<li>Piloting and large-scale validation of potential products allowing to composite image elements that come from different sources, ensuring that the appearance of all elements is consistent in terms of colour, contrast, scene geometry and lighting.<\/li>\n<li>Validating all solutions with rigorous\u00a0Quality of Experience (QoE) assessment, measurements and evaluations<\/li>\n<li>Designing and implementing dissemination and exploitation strategies.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#e0dede;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div ><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"max-width:300;\"><img decoding=\"async\" width=\"1024\" height=\"633\" title=\"Backdrop_London_20200902_044-01\" src=\"http:\/\/www.admire3d.eu\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-1024x633.jpg\" class=\"img-responsive wp-image-12444\" srcset=\"https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-200x124.jpg 200w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-400x247.jpg 400w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-600x371.jpg 600w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-800x494.jpg 800w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01-1200x741.jpg 1200w, https:\/\/admire3d.brainstorm3d.com\/wp-content\/uploads\/2020\/09\/Backdrop_London_20200902_044-01.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom 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0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-12268","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/pages\/12268"}],"collection":[{"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/comments?post=12268"}],"version-history":[{"count":27,"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/pages\/12268\/revisions"}],"predecessor-version":[{"id":12470,"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/pages\/12268\/revisions\/12470"}],"wp:attachment":[{"href":"https:\/\/admire3d.brainstorm3d.com\/wp-json\/wp\/v2\/media?parent=12268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}